Coffee In The Kingdom

VIDEO: Supporting coffee production in the Kingdom

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Global

Community Champions

At the peaks of the Jazan mountains, we launched a community-driven initiative in 2016 to elevate its local coffee micro-industry.

We supported more than 1,000 farmers and planted more than 200,000 coffee seedlings in collaboration with Al-Bir Charity Association and Jazan Mountains Development Authority.

As part of the initiative, we helped establish the Saudi Coffee Development Center.

The Center supports the local coffee value chain by:

  • Offering seedlings, best practices, and brand development opportunities to farmers
  • Supporting farmers on best practices at every stage of production
  • Improving research on product quality and raising standards
  • Increasing awareness about local coffee products.

We developed the foundations for stronger coffee production in Jazan, and now it is continued by the Saudi Coffee Company.