VIDEO: In Taif, Aramco’s citizenship initiatives help seed a micro industry

To the season, a story.

To this flower, also a story. 

The Taif flower is embedded in our culture.

Taif is considered among the most beautiful cities in the Kingdom.

The Roseyar initiative is supported by Aramco, 

and it is the first all-female factory in Taif. 

Roseyar is the only initiative to properly utilize Taif roses.

Hanan Abdullatif, manager of Roseyar Factory

As Roseyar products are based on oil derived from roses,  we collaborated with the Taif Rose House to supply the needed oil. 

Naif Al-Khaldi, farmer at Taif Rose House

What makes the Roseyar factory special is that it is run by well-trained Saudi hands with love toward this land. 

The three main groups that benefit from this initiative are NGO beneficiaries, women on social security, and women with limited income.

These women are trained to become high-level manufacturers.

Aisha Al-Shehri, manufacturing technician at Roseyar Factory

The Roseyar factory initiative enabled me to gain skills and knowledge to then pass them on to other beneficiaries. 

Lamya Al-Sherif, marketing manager at Roseyar Factory

Aramco nominated the Roseyar initiative to take part in the Dubai Expo, exposing our factory to a global platform. 

After our accomplishments with the Roseyar factory, our sales increased by more than 50%. 

I am lucky to have this team, and with their help, I expect Roseyar’s success to reach global heights.