Your Voice: Use infographics to get your message across
Visuals are processed in the brain at 60,000 times the speed of text.
The combination of information and graphics enhanced by design, text, and analysis helps create infographics that can provide a huge impact, particularly when you are preparing high level important reports.
Science shows that the human brain is better equipped to process images than words. Remarkably, 90% of information transmitted to the brain is visual, and visuals are processed in the brain at 60,000 times the speed of text. In other words, pictures say way more than words.
This is something that has been at the core of our survival, as we began recognizing threats to our existence long before language became formalized and written.
If we see a spreadsheet or a long piece of text, our brain’s instant reaction is to tell us that this is not essential for survival, even though it could actually be very important to us. And because we see with our brains and not with our eyes, this subconscious bias is not easy to overcome. It is therefore vital that we communicate in a way that makes it easy and straightforward for our brains.
If you are warming to the idea of using infographics, you are moving in the right direction.
To create a powerful infographic design, we first need to understand the topic and identify our audience. We also must take a look at data and consolidate it, craft the draft, design creatives using tools, integrate the data with creatives, and then review, review, and review again before publishing it.
Plenty of tools exist — Publisher, PowerPoint, Photoshop, Adobe Illustrator — to design an attractive report with infographics so that it can communicate with the audience in a much more effective way, increasing both interest and engagement.
As the saying goes, “A picture is worth a thousand words.”