Aramco enters lubricants market with launch of ORIZON product range
The launch advances the company’s downstream business diversification strategy.
Aramco on Sunday announced its entry into Saudi Arabia’s domestic lubricants market, offering consumers a new line of lubricant products under the ORIZON® brand.
Aramco timed the ORIZON® launch to coincide with the inaugural Saudi Arabian Formula 1 Grand Prix in Jeddah, Saudi Arabia. Aramco is a global sponsor of Formula 1.
Aramco has introduced the ORIZON® product line in more than 20 cities including Riyadh, Jeddah and Dammam with more locations planned. ORIZON® products include synthetic and semi-synthetic lubricants for gasoline engines and heavy-duty diesel engines, as well as driveline products, greases and brake fluids. The company has also expanded the brand to include ORIZONPRO® which is a high-performance line for the industrial sector.
Aramco vice president of Fuels, Yasser M. Mufti, said: “Entering the lubricants market is an important milestone for the company, as we continue to expand our presence throughout the downstream value chain. ORIZON® products leverage Aramco’s extensive capabilities in research and development, making them a quality line of lubricants that boosts the local market offering and enhances consumer choice.
The launch of ORIZON® further complements Aramco’s presence in the Kingdom’s downstream direct-to-consumer segment, following the inauguration of our first two service stations in Riyadh and Saihat recently.
— Yasser M. Mufti
The company’s ORIZON® products are engineered to the highest standards and meet the latest lubricant specifications required by Original Equipment Manufacturers. Aramco aims to become a trusted solution provider of choice for superior lubricants in the consumer market.