Ithra Technology

Ithra launches Creative Solutions program

Under the theme “Digital Immersive Content Creation,” program seeks to build ecosystem of innovators.

Ithra launches Creative Solutions program

The King Abdulaziz Center for World Culture (Ithra) launched its Creative Solutions Program this week under the theme “Digital Immersive Content Creation.” 


The program is designed to build an ecosystem of innovators supporting the growth of the creative economy in the Kingdom of Saudi Arabia. It focuses on the use of immersive technologies, including artificial intelligence, and haptics, along with virtual, augmented, and mixed reality, as well as immersive audio.


Ithra’s Creative Solutions program is part of a series of creative programs and initiatives launched by the Center to support participants in transforming their creative ideas into practical and marketable solutions by engaging them in professional training that will be conducted through Ithra’s digital platforms.


The program will also provide free consultations by experts to build strategic relationships. Additionally, Ithra will support the selected creative ideas financially to help develop them into viable models, as well as providing the opportunity of presenting ideas to global investors and collaborators. 


The program will announce an open call for registration through the website, seeking creatives and innovators, both residents and citizens, through its digital platforms. Then, 30 participants will be selected to join and will present their ideas to a jury. Five winning concepts will be chosen to receive financial support to transform their creative ideas into marketable products.


In designating this year’s theme as “Digital Immersive Content Creation,” Ithra plans to promote the use of effective digital technologies.


For more information, visit Follow Ithra on social media on Facebook (King Abdulaziz Center for World Culture), Twitter (@Ithra) and Instagram (@Ithra) #Ithra.


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